The traditional billboard and display are becoming more and more often interactive. An ad where the audience can create be a part of the ad using different technologies: cell phones, cameras, touch screens and a some software underneath.
Jameson Whiskey via microphones and cams:
Honda via bluetooth and SMS:
McDonald’s via simplicity
Nissan via lights and sensors
Public service employess in NL using video effects
Nokia via engines, sms and cameras
FACT, Liverpoll City Council & BBC’s big screens
Xerox, Target and Marriott via a big touchscreen