The traditional billboard and display are becoming more and more often interactive. An ad where the audience can create be a part of the ad using different technologies: cell phones, cameras, touch screens and a some software underneath.

Jameson Whiskey via microphones and cams:

Honda via bluetooth and SMS:

McDonald’s via simplicity

Nissan via lights and sensors

Public service employess in NL using video effects

Nokia via engines, sms and cameras

FACT, Liverpoll City Council & BBC’s big screens

Xerox, Target and Marriott via a big touchscreen